In search engine optimization (SEO), backlinks is one the most used terms. This term is used for those links that connects other pages back and direct towards a certain website. This term is also known as the inbound links (IBL). Many people may wonder what importance of backlinks in SEO is. Here is the answer for this question:
- Popularity–Creating backlinks can increase any website’s popularity. It is a helpful way when a web page wants to make its presence felt. However, just making links will not be of any help. It is necessary to build some quality IBLs to get long lasting popularity. Algorithms of Google check if both web pages have content relevant to keywords, which user is looking for.Building links without relevance will only jeopardize ranking in results.
- Search engine ranking – Search engines like Google provides high ranking for websites with good amount of quality backlinks. According to search engines, web pages with more amountsare considered more relevant when a user search for a particular keyword in Google.With more quality IBLs, anysite can gain better rankings in results. When SEO professionals create connections on sites with relevant content, their ranking automatically rises higher in result pages. Algorithms prefer these websites with quality and relevant IBLs.
- Indexing–Valuable backlinks also help in indexing with Google. Getting a website in Google’s index can be quite difficult. However, IBLs can provide necessary help in this area. If search engines locate that a webpage has relevant content and links to others, then it will become easier to get indexed.
- Traffic – IBLs also help in gaining more traffic to website. With increased and higher ranking in results, possibility of more visitors increases. Inbound hyperlinks also make web pages more popular, which directly means more traffic. The more organic traffic a site gets, the more its ranking gets higher.
- Quality – It is an important factor of inbound hyperlinks. If SEO professionals are not considering quality while link building, it can be harmful. If website’s inbound links are not relevant with other connected sites, then it can affect ranking and traffic.
Whether it is a small city or whether a big city like Manhattan, professionals of search engine optimization services always use backlinks. However, many professionals also try to get more amounts of IBLs, without thinking about quality. Therefore, it may get traffic fast but in long run, it will not be beneficial. With new Google updates, it may even affect ranking or worse get punished. Since this factor is very important in SEO, it becomes necessary to follow rules and regulations.
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